Archive

Shell Lubricants Services repositioning and campaign roll-out

The brief In the past, Shell Lubricants placed much of its differentiation on its products however, in today’s market there are many lubricant suppliers which offer quality at an affordable price. The vision was to evolve from a product-centric offer to an end-to-end solution provider, becoming the partner of choice for our B2B customers and driving new revenue streams as a result. The aspiration was to reach more customers and distributors in a more scalable manner through the Shell service offer. The...

Shell

A look and feel for an important day

Background: In June 2019, Shell had their Annual Strategy Day for the Board of Directors for Royal Dutch Shell spread across three days in San Francisco. We were asked to manage this project on behalf of Shell and create a look a feel for the board members of Shell to tell their strategic aims around Power Integration and the Energy Transition story in a human and committed way. Because of the audience, the look and feel needed to be formal, clear...