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Got A Launch Coming Up? Here Are Five Steps That You Must Think About.

Every year, an estimated 30,000 new products are launched into the market. Many marketers and entrepreneurs embark on a product launch marketing strategy with the same approach they would use for a product already on the market. I think using such an approach for a launch is similar to shooting in the dark. While you might hit your target, you’re making things much harder for yourself.Preparing for a product launch with a launch marketing strategy, rather than a traditional marketing strategy,...

Content Marketing: A Truly Winning Difference

If you´re not showing up during the prospect´s self-determined buying journey, you´re not in the game. In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their water purification process in an advertisement. Never mind that all beer companies used the same process. No one had told that story before. Advertisers became more astute after that point, which led to the development of the unique selling proposition by a guy named...