Got A Launch Coming Up? Here Are Five Steps That You Must Think About.

Every year, an estimated 30,000 new products are launched into the market. Many marketers and entrepreneurs embark on a product launch marketing strategy with the same approach they would use for a product already on the market. I think using such an approach for a launch is similar to shooting in the dark. While you might hit your target, you’re making things much harder for yourself.Preparing for a product launch with a launch marketing strategy, rather than a traditional marketing strategy,...