Location Isn’t Important. Time Is What Matters.
Imagine if remote workers and freelancers operated in a way that was smart, collaborative, and rewarding for both businesses and creatives?
That was Dave Carter’s thinking after years in the creative sector back in London. He knew that the traditional agency model needed an alternative. High overheads and a limited pool of talent were creating problems. Sometimes things were challenging, inefficient, and expensive – impacting both client-side marketers and agency creatives.
But it didn’t have to be this way…
He started working as a freelancer shortly after moving to Medellin, Colombia, finding that there was so much more flexibility in working remotely. This proved to be a definite advantage to both himself and his clients – predominantly startup businesses with quite specific marketing needs.
As tech continued to make collaboration so much easier, and given the ongoing rise of the freelance economy, Dave felt it was time to offer clients something different: an agile agency able to meet the needs of innovative startups right across the World.
On his return back to London, Dave knocked around some ideas on a back of an E-cig case with some old friends.