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Red Hat – Taking Storytelling To Another Level

Background Red Hat is the world’s leading provider of enterprise open source solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. But even with this recognizable brand, Red Hat found it tough to have meaningful conversations with its potential sales leads. Red Hat sales guys needed to start leveling the conversations from a technical one to a strategic one. They needed to have conversations that anyone could grasp in order to understand the true business value that...