Launch into new markets

Launch into new markets

Background
Moven Enterprise is a disruptive mobile-centric banking app, described by Wired, Forbes and the New York Times as a “bank of the future”. Moven’s app, debit card, and contactless payment sticker provide real-time spending insights that motivate customers to make smarter decisions and save more.

Brief
Moven came to us as they wanted to launch their Enterprise solution across the globe but wanted credibility and awareness across the European markets. We worked with them to coordinate the launch in the UK and Europe markets and prepared both Thought leadership articles, blogs and press releases which were targeted to Fintech based journalist friends across Europe.

Results
We were able to land results in publications such as Forbes, American Banker, Payment Source, FinExtra, and Retail Banker International to name a few.

 

Date

March 5, 2017

Category

Public Relations