Helping Red Hat turn sophisticated technology into stories that connect with people.
- Our role
- Messaging & positioning
Content strategy
Video & animation
Branding - Sector
- Enterprise software
- Year
- 2020
01 / The challenge
A different
conversation.
Red Hat’s enterprise open-source technology is sophisticated. Its stories had become too technical and complicated, particularly for C-suite audiences.
The task was to raise the conversation: move beyond the technology itself and make the story relevant to the people making decisions.
02 / The approach
Human stories.
Technical substance.
We supported the team’s positioning, name and brand, then developed a strategy and execution plan for customer success stories across different formats.
Video, animation, podcasts and supporting content gave the stories different ways to reach their audiences, with a human-to-human approach at the centre.
See the collaboration.
Red Hat × Clockwork
03 / The result
One story.
Many ways to tell it.
A body of work spanning videos, animations, podcasts and supporting materials, giving Red Hat a richer collection of stories to share.
multiple formats
“The guys at Clockwork are awesome! We needed support in developing our story assets and they helped with our team positioning, name, and brand and then created a solid strategy and execution plan to deliver customer success stories over a range of different assets and media. They just get it and get the job done”
