Thinking for communications leaders
Useful perspectives on strategy, PR, content, video and design—built to help organisations communicate complex ideas with more clarity and commercial purpose.
Every technology company now has an AI story. Very few have an AI story anyone can verify. As transparency rules tighten, evidence is becoming the most persuasive part of the message.
People still visit websites. AI systems increasingly interpret them first. The answer is not a bag of GEO tricks; it is clearer thinking, stronger evidence and content worth citing.
AI infrastructure is colliding with grids, planning systems and local communities. The next big technology story will not be won with scale alone; it needs a credible account of place and impact.
A cyber incident compresses days of decisions into hours. If communications joins the response after systems go down, the organisation is already improvising in public.
Accessibility is often treated as a final technical check. That is why so many compliant digital experiences remain difficult to read, navigate and trust.