Red Hat is the world’s leading provider of enterprise open source solutions, including high-performing Linux, cloud, container, and Kubernetes technologies. But their sophisticated technology stories were not being told as they should as the messages were becoming too complicated and technical, especially for the C-Suite audiences. They needed to change the direction of the narrative and up level the conversation.
What they they needed to do was speak ‘human-to-human’ – not business to business.
Client: Red Hat